About Spectrum

“People just don’t read anymore.” Steve Jobs

They say “a picture is worth a thousand words.” But Forrester Research says that “a one minute video is worth 1.8 million words”.

According to Forrester,

• Some reports find that consumers spend 88 percent more time on websites with video
• social media platforms make sharing visual content simple and fast, and they open a window into your brand for people who are looking for your service
• Your visual brand identity should reflect your unique point of view and attract your ideal customers and clients.
• Crafting intentional messages that align with your branding goals should be your primary focus.

According to data detailed in this HubSpot roundup,

• The brain processes visual information 60,000 times faster than text.
• Images speak volumes, but videos have the ability to create a multidimensional experience, ensuring that your brand is no longer perceived as simply a company, but rather as a personality or an experience.

Your brand is the way your customer perceives you.

Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.